Lesson+1

LESSON 1: INTRODUCTION TO PERSUASIVE WRITING

View the following powerpoint, which gives you an overview of persuasion techniques in advertising. There are many pertinent points in the powerpoint that you should always keep in mind as you work on your tasks.



Based on what you have learnt from the powerpoint presentation, complete the following worksheet. Do note that the exercise on the second page of the worksheet corresponds to the activity described on the last slide of the powerpoint. An example has been done for you for the first part of the advertisement. Print out the worksheet, complete it and file the copy in your English file.